Yesterday, as I was stumbling around trying to figure out the site map issue and submit to directories and whatnot, I discovered some useful numbers about e-commerce. Apparently, 19% is a respectable conversion rate. In our industry, 50% is considered good for a brick and mortar store, but we generally got 75-85% before the Recent Troubles. So far (that is, in the two or three weeks that I’ve been working on it) , we have about 5% at the online store. I have been focussing on getting traffic there, and haranguing people to go bookmark the site, so I am not too alarmed about that. Still, if we figure that we will achieve 19%, and that the average size of an order remains the same, then we will have to increase the traffic tenfold in order to meet the necessary sales goals…. YAAAWWWWN!
This cake is not only filled with sugar and refined flour, but also is made largely with processed foods.
This is not how it is supposed to be.
However, life seems to be settling down chez fibermom, and with any luck will soon return to its accustomed orderly and healthy character.
I am having fun learning about e-commerce, however ineptly. If any of you have suggestions of … I don’t know… a book I could read, or something, I would appreciate it. You guys have already provided some very useful suggestions, and I bet you still know lots more than I do.
As we have been thinking about relying heavily on the online store, I have been even more aware of how much a social event it is to shop at our physical store.
Canadian National was asking about the conversation on horror movies. I am not a horror movie fan, myself, but the fellow I was talking with was telling me about how many scary movies are based on some kernel of truth.
He explained the kinds of family relationships serial murders have, and even brought in some fiber facts.
“He had one of those dummies women put clothes on when they sew?”
“A dress form?” I offered.
“Yes. And he took off her flesh and put it on the dress form.”
Now, there is just no way to provide this sort of interaction to someone who is merely buying his Roald Dahl books online.
And I guess this is why people keep saying they are sad that we are closing, now that they have gotten over being angry about it. I continue my Vanna White movements in the direction of the computer and the phone, but it is not the same somehow.
It is Friday at last. I have been enjoying my various ventures at the store, but it has still been a long week, and I am really looking forward to the weekend. I have some things planned for Sunday, but Saturday should be a day of unbounded domesticity, with enough cooking and cleaning to lift the household out of its sorry state and enough sewing and knitting to refresh my spirits. Not to mention my writing assignments, and perhaps I should not have.
In addition to “Que busca?” I can also now say “Le puedo ayudar?” If I actually have an opportunity to say that to anyone (at the store where I am now, our foreign-speaking customers are generally Asian, and I simply do not feel up to Chinese or Korean), it may release floods of Spanish. I will then have to listen closely in hopes of recognizing any words at all. In the example conversations, people are shopping for lumber, of which I have none. However, I am prepared to say “Si, tengo tarjetas y libros mathematicos.” Not, perhaps, a correct or felicitous sentence in Spanish, but still, if it happens that a Spanish speaker arrives who wants to practice multiplication, I have a plan.