The thing is, my possibility tree is getting branchy again.
Originally, in spring of 2008, my possibility tree had three branches: get a job, work for myself, or fail miserably and starve in a gutter.
Without making a decision in any noticeable way, I began working for myself, and the other two branches just sort of ended.
About a year later, I had the option to be a happy freelance writer with a balanced life, earning about as much as I did at my salaried job in half as much work time, and doing whatever I felt like in my unbillable hours. I merely would have had to turn down additional work. Emboldened by my daughters and spurred on by enormous tuition bills, I drifted over into ownership of a company. I incorporated as an LLC, got a CPA, etc.
Now here I am with Basecamp and workers and projects and stuff, and I find myself faced with another set of branches.
Are we an interactive marketing agency? If so, we need a design firm we can partner with, or designers of our own. Are we in fact a design firm? If so, we must have a designer, and we’re in competition with some of my best clients. Are we content providers, and we just offer a list of design firms, and mostly work for the trade? If so, I have a problem with my website, which speaks to businesses, and mostly to small businesses at that. True, agencies hire me because my blog shows I can speak to their clients for them, but you can’t have a website that’s a demo, and refuse to serve people who come to you because you seem to be offering to work for them.