I am of course hoping that I will be swamped with customers all the time. Guerilla Marketing says to go to shows with the idea of selling.
You may be thinking this is obvious, but this has not really been my approach at homeschool curriculum fairs in the past. It isn’t my approach at the store, even. I behave as though you are a friend of mine who dropped by to visit, and if you mention some problem or need in your life, I will sure help you fix it. In the store, naturally, the problems and needs are often things that can be fixed with math manipulatives and library pockets, but the principle is the same as if it were a bit of advice or a cutting from my plants.
At homeschool curriculum fairs, my message is “We are your local store. Go on and buy your A Beka and Bob Jones here with the money you set aside for the purpose, but come back to us later in the year. We know you love us.”
Guerilla Marketing says that going to shows in order to network, build customer loyalty and awareness,etc. is all very well, but if you go there planning to sell, then you will end up making more money. So we need I suppose to go more with a “Look, honey, we’ve been your store for fifteen years, so don’t flirt with those guys — step up here with your money!”
Therefore, instead of taking an artful selection of books to indicate that we are worth visiting, I packed up seven boxes of books and a rack, and That Man and I loaded up the truck and took it all over to the Convention Center. Instead of arranging charming little vignettes of medieval history here and chemistry there, I am going to set it all out as thought the stuff is for sale. I actually took a cash box.
We’ll see what happens.