Do you ever wonder how you get on mailing lists?
Oh, not in a “Where do babies come from?” way. We all know that our names and addresses get sold. For some businesses, that’s their main source of revenue.
But I do sometimes wonder how I get onto particular mailing lists. Like, why do I get catalogs filled with garments that are easy to put on and special tools to help people with limited mobility? Or the Pyramid Collection?
What have I done to give their marketing department the idea that I’m a likely purchaser of skull and roses rainboots?
Speaking of marketing, I met with the marketing team of a local nonprofit that supports cancer treatment and research. I was getting them up to speed on using social media. It was very fun. For one thing, I tend to forget, now that I’ve been doing it for a while, just how specialized my field is. Things that I think of as very basic information were completely new and exciting to the members of the committee.
One of my favorite moments was when a glamorous young redhead squealed, “Oooh! I love to geek out like this!” Really, anything I can do to encourage this attitude among young women has to be a good thing.
I don’t think that, had I accessorized my sober pants and jacket with fantasy pirate gear, I would have been taken as seriously. It just wasn’t that kind of party