Class this morning, so I’m in a hurry.
First, I’m going to brag a little. My professional blog got reveiwed, and here’s what they said: “Professional writer X helps clients improve the quality and profitability of their website content. Her site is extremely well-organized and easy to read. It regularly includes real-life examples, with screenshots, to express key concepts. Earlier this month, for example, Haden wrote about types of website copy that aren’t read by search engines. She posted screenshots of a hospital’s homepage, and explained how a majority of the text is either part of a graphic image or in a frameset. These techniques hinder the site’s SEO effectiveness. Other recent posts include advice about decreasing bounce rates, efficient link building and regular blogging.”
Really, I like the “extremely well-organized and easy to read part. Also the “The Best SEO Copywriting Blogs” part. It’ll be interesting to see if it increases my traffic.
However, it also gives me a nice starting point for today’s discussion of feedback. Writing classes always have trouble with this. I have my hookworm article to show them, with its large highlighted requests to make the descriptions less disgusting. But positive feedback is only useful when it’s specific, as this was. So I can show them these examples and say “What if the feedback was just, ‘Eeeww! Gross!’ or ‘It’s good!'” Then, when they do their first peer reviewing on Monday, they’ll be less likely to say just “It’s good!”
As soon as my tea is finished, I need to get going. I have stuff to copy, and it’s always a gamble. I also don’t know what the traffic is like at this time of day.